Brad’s life shifted dramatically at the age of five when he was diagnosed with Type 1 diabetes. While doctors taught him how to survive with insulin, they left him to navigate the complexities of the condition on his own. Feeling like an outsider, Brad found solace on the sports field, where he wasn’t “the kid with diabetes”—he was simply another player.

These early lessons in resilience fueled Brad’s pursuit of a degree in exercise physiology at West Chester University, where he discovered a passion for health and fitness. After graduating, he dedicated himself to helping others—from youth athletes to first responders—unlock their physical potential and achieve peak performance.

A move to Las Vegas marked a turning point in Brad’s personal and professional journey. As Assistant Fitness Director at Life Time Athletics, Brad worked with high-profile clients, including CEOs, entertainers, and musicians. This path eventually led him to collaborate with Dan Reynolds, lead singer of Imagine Dragons. Touring with the band as their health and fitness coach, Brad gained firsthand experience in balancing stress, performance, and wellness at the highest levels.

However, the intensity of that lifestyle came at a personal cost. Brad’s marriage ended, and he spiraled into addiction. During his time in rehab, he came to understand the profound importance of mental health, sparking his recovery and inspiring a holistic approach to wellness.

Today, Brad’s methods have impacted thousands and he has worked with notable figures like DJ Steve Aoki, Diplo, Susie Abromeit, and Drake Livingston. His journey is more than a fight against diabetes; it’s a testament to the transformative power of aligning physical, mental, and emotional health, proving that even in life’s darkest moments, extraordinary growth is possible.